Growing estate agency groups need marketing that scales. Brand consistency across every branch, local SEO for every market, and centralised strategy with local execution.
There is a 92% correlation between brand awareness and customer numbers. As you grow beyond a single branch, marketing becomes exponentially more complex. Each branch operates in a different local market with different competitors, different demographics, and different opportunities. But your brand needs to feel cohesive across all of them.
Most multi-branch groups end up with a patchwork: different social media approaches per branch, inconsistent branding, duplicated effort, and no centralised view of what is working. Some groups even end up with separate websites for different branches, diluting SEO authority and confusing customers. We solve this with a structured approach to scalable estate agent marketing.
Comprehensive brand guidelines that ensure every branch, every board, every social post, and every piece of marketing looks and feels like the same agency. Brand templates and asset libraries that make consistency easy, not burdensome.
A single website architecture that serves every branch with dedicated branch pages, location-specific content, and local team profiles. Centralised management with local relevance.
SEO strategy that targets each branch's local market individually: separate Google Business Profiles, location-specific content, local citations, and area-specific keyword targeting. Centralised strategy, local execution.
A content strategy that blends group-wide content (brand campaigns, company news) with branch-specific content (local sales, area updates, team content). Consistent quality without losing local relevance.
A single dashboard view of marketing performance across every branch. Compare cost per lead, conversion rates, and ROI between locations. Identify top performers and replicate their success across the group.
Working with one specialist partner across all branches eliminates duplication, ensures consistency, and reduces total marketing spend. Instead of five branches working with five different providers (or worse, doing everything in-house with varying quality), you get one cohesive strategy executed across every location.
Content templates, social media frameworks, and reporting dashboards are built once and deployed everywhere. New branches inherit the full marketing system from day one.
When you open a new branch, we deploy the full marketing system: local SEO setup, Google Business Profile, branch-specific landing pages, local ad campaigns, and social media integration. The new branch benefits from day one, with the same quality and consistency as every other location.
Book a complimentary brand review. We will assess your current marketing across branches and show you where centralisation delivers the biggest gains.